The World’s Largest PEMF Conference

Project Overview

The world’s largest PEMF (Pulsed Electromagnetic Field) therapy conference, bringing together practitioners, educators, and innovators from around the globe. Hosted in Louisville, KY, this event featured three days of keynote sessions, educational workshops, product showcases, and an evening outing at Churchill Downs. Elevate served as the production management company overseeing staging, lighting, AV, and run-of-show for both in-person and virtual components. The event balanced live certification courses, dynamic keynotes, and networking activations—culminating in a high-energy experience that celebrated learning, community, and the evolving field of PEMF therapy.

Challenges & Solutions

Key Challenges

• Managing dual in-person and virtual experiences simultaneously
• Coordinating over 40 speakers and multiple certification sessions
• Designing a flexible environment for both education and entertainment
• Ensuring seamless transitions between breakout learning and large-scale keynotes

  Our Solutions

• Implemented a hybrid event workflow with dedicated streaming and in-room AV teams
• Designed modular scenic elements adaptable for multiple session formats
• Centralized show calling and cue management across multiple spaces
• Partnered with the MagnaWave leadership team to integrate branding into all visual moments

 

Project Timeline

1) Discovery & Planning (8 weeks) Collaborated with the client to define event goals, audience experience, and certification logistics; developed detailed room and equipment schematics. 2) Creative & Technical Design (6 weeks) Produced scenic renders, lighting plots, and branded stage visuals aligned with the brands identity and educational focus. 3) On-site Setup (2 days) Oversaw technical installation and speaker rehearsals; coordinated integration with exhibitors and sponsors. 4) Event Execution (3 days) Directed all live sessions, keynotes, and Churchill Downs outing; ensured flawless audio, lighting, and content playback for in-person and virtual attendees.