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National PGA Tour stop
PGA Championship Event – National Tour Stop
National television spots, broadcast graphics, content management, and an interactive fan experience delivered as one system.
The assignment
A brand story built for broadcast and the crowd
Client: Manufacturing Client
Type of Event: Professional Golf Tournament, Broadcast and on-site Activation
Tags: Live Event, Sports Marketing, Broadcast Integration, Experiential Activation
ClientManufacturing Client
Audience15,000+
Duration1 Week
Program scale$500k
Project Overview
As the Content Manager, the company title sponsoring a national PGA Tour event, Elevate led most aspects of creative content and broadcast management. The scope included developing in-broadcast graphics and billboards, producing national TV commercial spots, and executing a large-scale on-site fan activation that blended education, entertainment, and brand storytelling. The activation functioned as a thematic through-line experience on the course grounds—combining interactive displays, sustainability storytelling, and connected giveaways — to connect with fans and corporate partners alike. Elevate oversaw the creative strategy, production logistics, and delivery of all digital, broadcast, and experiential elements, ensuring consistency across every touchpoint.Challenges & Solutions
Key Challenges- Coordinating broadcast, digital, and on-site content across multiple PGA media partners
- Maintaining brand alignment across diverse creative deliverables
- Designing an activation that was both visually engaging and educational
- Produced high-quality national TV spots integrating brand storytelling and community impact messaging
- Designed unified visual systems for leaderboard graphics, signage, and broadcast billboards
- Created an interactive on-site exhibit showcasing innovation and sustainability through experiential storytelling
- Delivered post-event highlight reels, media archives, and recommendations for future tour activations
Project Timeline
1) Pre-Event Preparation (Months 1–3) Developed creative direction, scripts, and visual concepts for national commercials; finalized content calendar and broadcast assets. 2) Commercial Production (Months 3–4) Filmed and produced multi-platform spots; collaborated with PGA broadcast partners for delivery and approval. 3) Event Execution (Month 4) Deployed the production and creative team on-site to manage live footage capture, broadcast elements, and activation setup. 4) Post-Event (Month 5) Delivered final broadcast assets, highlight videos, and post-event reports; provided insights for next year’s PGA tour activation.Client perspective
Testimonial: “Partnering with Elevate Productions allowed us to bring our vision to life in ways we simply couldn’t have achieved on our own. Their creative direction, production expertise, and flawless execution turned our ideas into a polished, professional experience that elevated the entire event.”