PGA Championship Event – National Tour Stop

Client: Manufacturing Client
Type of Event: Professional Golf Tournament, Broadcast and on-site Activation
Tags: Live Event, Sports Marketing, Broadcast Integration, Experiential Activation

Project Metrics

Team

Attendees: 15,000+ spectators and corporate guests
Duration: 1 week
Broadcast Reach: National coverage on Golf Channel and PGA digital platforms
Deliverables: TV commercials, leaderboard graphics, broadcast elements, on-site activation
Overall Budget: Mid six-figure range

Content Manager: 1
Assistant Content Manager: 1
Creative Director: 1
Graphic Designer: 1
Video Production Team: 4

Testimonial:
“Partnering with Elevate Productions allowed us to bring our vision to life in ways we simply couldn’t have achieved on our own. Their creative direction, production expertise, and flawless execution turned our ideas into a polished, professional experience that elevated the entire event.”

Project Overview

As the Content Manager, the company title sponsoring a national PGA Tour event, Elevate led most aspects of creative content and broadcast management. The scope included developing in-broadcast graphics and billboards, producing national TV commercial spots, and executing a large-scale on-site fan activation that blended education, entertainment, and brand storytelling.

The activation functioned as a thematic through-line experience on the course grounds—combining interactive displays, sustainability storytelling, and connected giveaways — to connect with fans and corporate partners alike. Elevate oversaw the creative strategy, production logistics, and delivery of all digital, broadcast, and experiential elements, ensuring consistency across every touchpoint.

Challenges & Solutions

Key Challenges

Coordinating broadcast, digital, and on-site content across multiple PGA media partners
Maintaining brand alignment across diverse creative deliverables
Designing an activation that was both visually engaging and educational

Our Solutions

Produced high-quality national TV spots integrating brand storytelling and community impact messaging
Designed unified visual systems for leaderboard graphics, signage, and broadcast billboards
Created an interactive on-site exhibit showcasing innovation and sustainability through experiential storytelling
Delivered post-event highlight reels, media archives, and recommendations for future tour activations

Project Timeline

1) Pre-Event Preparation (Months 1–3)

Developed creative direction, scripts, and visual concepts for national commercials; finalized content calendar and broadcast assets.

2) Commercial Production (Months 3–4)

Filmed and produced multi-platform spots; collaborated with PGA broadcast partners for delivery and approval.

3) Event Execution (Month 4)

Deployed the production and creative team on-site to manage live footage capture, broadcast elements, and activation setup.

4) Post-Event (Month 5)

Delivered final broadcast assets, highlight videos, and post-event reports; provided insights for next year’s PGA tour activation.