The World’s Largest PEMF Conference

Client: Manufacturing
Type of Meeting: Annual Conference & Certification Event
Tags: Conference, Educational Summit, Multi-Track, Hybrid Event, Experiential

Project Metrics

Team

Attendees: 400+ in-person and 1000+ virtual participants
Duration: 3 days
Engagement Highlights: 40+ sessions, 25 exhibitors, 100K+ in giveaways
Budget: low-six figures

Executive Producer: 1
AV Director: 1
Show Caller: 1
Videographers: 2

Testimonial

“Elevate transformed our event into our most dynamic event yet. From the precision of stage management to the immersive production design, the experience perfectly captured the energy of the PEMF community.”

— Company Vice President

Project Overview

The world’s largest PEMF (Pulsed Electromagnetic Field) therapy conference, bringing together practitioners, educators, and innovators from around the globe. Hosted in Louisville, KY, this event featured three days of keynote sessions, educational workshops, product showcases, and an evening outing at Churchill Downs. Elevate served as the production management company overseeing staging, lighting, AV, and run-of-show for both in-person and virtual components. The event balanced live certification courses, dynamic keynotes, and networking activations—culminating in a high-energy experience that celebrated learning, community, and the evolving field of PEMF therapy.

Challenges & Solutions

Key Challenges

Managing dual in-person and virtual experiences simultaneously
Coordinating over 40 speakers and multiple certification sessions
Designing a flexible environment for both education and entertainment
Ensuring seamless transitions between breakout learning and large-scale keynotes

Our Solutions

Implemented a hybrid event workflow with dedicated streaming and in-room AV teams
Designed modular scenic elements adaptable for multiple session formats
Centralized show calling and cue management across multiple spaces
Partnered with the MagnaWave leadership team to integrate branding into all visual moments

Project Timeline

1) Discovery & Planning (8 weeks)

Collaborated with the client to define event goals, audience experience, and certification logistics; developed detailed room and equipment schematics.

2) Creative & Technical Design (6 weeks)

Produced scenic renders, lighting plots, and branded stage visuals aligned with the brands identity and educational focus.

3) On-site Setup (2 days)

Oversaw technical installation and speaker rehearsals; coordinated integration with exhibitors and sponsors.

4) Event Execution (3 days)

Directed all live sessions, keynotes, and Churchill Downs outing; ensured flawless audio, lighting, and content playback for in-person and virtual attendees.