National Sales Leadership Conference (SLC)

Client: Manufacturing Client
Type of Meeting: National Sales Meeting & Awards Conference
Tags: Sales Kickoff, Awards Gala, Corporate Event, Resort Meeting

Project Metrics

Team

Attendees: 150 national sales and leadership professionals
Duration: 4 days
Creative Deliverables: 4 custom videos, 1 graphics package, 2 photographers
Budget: Low-six figures

Executive Producer: 1
AV Director: 1
Videographer/Editor: 2
Photographers: 2
Event Host: 1

Testimonial
“Elevate Productions continues to bring energy and excellence to our SLC. Their creativity, attention to detail, and seamless coordination have made this event one of our most engaging and impactful annual experiences.”

— Event Planning Team

Project Overview

This client’s National Sales Leadership Conference (SLC) celebrates performance, fosters connection, and energizes the company’s top sales and operations leaders. For this project, Elevate the Production led the full production management and creative content execution—from AV oversight and show calling to video storytelling and on-site photography.

The event featured a refreshed scenic look, an updated awards program with custom voiceovers and personalized songs for each winner, and a new opening video that celebrated the company’s past achievements while setting a bold tone for the future. Elevate also produced an end-of-conference recap video—an energetic, two-minute highlight reel designed for internal distribution after the event—capturing key sessions, moments, and leadership messaging.

Challenges & Solutions

Key Challenges

Tight production timeline and complex coordination across multiple vendors
Integrating custom content (music, voiceovers, visuals) into a live awards format
Maintaining brand consistency across video, graphics, and staging

Our Solutions

Led all AV and production management, reviewing vendor quotes to ensure proper gear and optimal pricing
Created a unified visual system—backgrounds, hold screens, and logo loops—for consistent brand presence
Produced all award-related content in-house to maintain quality control and creative cohesion

Project Timeline

1) Discovery & Planning (8 weeks)

Collaborated with the internal planning team to define event flow, creative tone, and recognition priorities.

2) Creative & Technical Design (6 weeks)

Developed graphics, headshot templates, and a new video content series, including the SLC opener and awards segments.

3) On-site Setup (1 day)

Integrated video playback systems and graphics packages with the AV vendor, tested transitions, and prepared live show cues.

4) Event Execution (4 days)

Produced daily programming, managed show calling, recorded interviews, and captured photo and video assets for recap editing.